Concept creation & Social Campaigns
In Partnership with Disney’s “Black and everything” platform Andscape to launch a social campaign called “Black + Disabled + Proud.” This campaign focusing on pride amplified the voices of Black and disabled individuals in a discourse that has traditionally been monopolized by white individuals.
Videos produced by Tesfaye Negussie.
Concept creation & research
Concept creation
Shoot created to expand on standard headshots and reach a new, more social audience expanding ESPN’s viewership and talent visibility.
Video creation & Interview